About us
OUR STORY
With more than 30 years' experience in the homes and interiors industry between us, we (Charlotte Luxford and Sophie Vening) have seen our fair share of aspirational homes, working on titles including Grand Designs (where we first met), Ideal Home, 25 Beautiful Homes, Good Housekeeping, Livingetc, Architectural Digest, Real Homes, The Telegraph, Evening Standard, Dwell, and KBB Magazine. However, we felt something was missing – a magazine that focused solely on family-friendly homes, architecture and design, as well as all the crumbs, mud and spillages in between.
When we started our families, it made us look at interiors in a new way. Storage for stashing the toys suddenly seemed a top priority. We looked at fabrics differently and questioned whether they would stain or be hardwearing. Stunning marble coffee tables now appeared dangerous rather than demure (especially when you’ve got toddlers running around). And so the idea to create an instazine was hatched – with Nest magazine launching in 2023.
Charlotte & Sophie
WHO IS THE NEST READER?*
The majority of our readers are women aged 25 - 44, with 1 or 2 children aged under 5 years old. They are predominantly homeowners with
a household income ranging between £99K-£200K.
Over 50% of our readers are currently planning a big project, such as an extension or renovation, while the rest
are working on smaller projects, such
as room makeovers for their children’s bedrooms and playrooms.
80% of our readers use Instagram as their main source of design, architecture and interiors inspo, with 75% logging onto Instagram daily and over half actively buying products recommended and/or advertised on the social media platform.
*All figures taken from the Nest family-focused interior design & architecture survey
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